The Punk Moka

What happens when two icons from completely different worlds collide?
This project explores a fictional collaboration between Vivienne Westwood and Bialetti, merging the rebellious energy of British punk with the timeless ritual of Italian coffee.
Using AI as a creative tool, I reimagined the moka pot not just as a product, but as a fashion object.
A symbol of everyday culture transformed through attitude, materiality, and visual language.
The designs draw from Westwood’s aesthetic, tartan, metal hardware, irreverence, while preserving the recognisable structure and emotional familiarity of Bialetti.
The result is a tension between heritage and disruption:
a domestic object turned into a statement piece.

The project also includes a short film bringing the concept to life through AI-driven storytelling and visual direction.
→ Watch the video:
https://giuliamariavalli.com/vivienne-westwood-bialetti

The work generated strong engagement online, reaching over 72.5K views, 5.4K likes, 400 saves, and 750 shares on TikTok, and was also acknowledged by Bialetti.
This project sits at the intersection of fashion, product design, and AI-driven storytelling, using generative tools to prototype a collaboration that doesn’t exist, but feels culturally plausible.