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Artistic Director of BIA Creatives

Ingrid Giordan

Ingrid Giordan is an Italian art director and creative curator based between Venice and Turin. She is the Artistic Director of BIA Creatives, an independent creative platform and magazine exploring the intersections of fashion, visual culture, emerging artists and new technologies. With a background in New Media Communication for Fashion, including an Erasmus experience in Switzerland, her practice spans creative direction, visual storytelling, editorial development and digital image-making. Her work is particularly interested in the ways emerging technologies, and artificial intelligence in particular, are reshaping contemporary visual culture and expanding the possibilities of creative expression. Her international experience has fostered a strong interest in cross-cultural collaboration and the exchange of ideas between different creative communities. Through BIA, she works with artists and creatives from diverse backgrounds and disciplines, developing projects that bring together fashion, art, technology and new forms of visual experimentation. At the centre of her practice is the relationship between human authorship and technological innovation. She approaches AI not simply as a production tool, but as an emerging medium capable of questioning established visual languages and contributing to new forms of contemporary artistic and creative practice.
COLLECTIVE
BIA Creatives
ROLE
Artistic Director
COUNCIL
AIMA Council Award

Selection Approach

I judge a work on three levels that need to coexist: idea, technique, and beauty.
 
A strong concept is the starting point, but it’s not enough on its own*I look for technical difficulty too real control over the medium, intentional choices, precision, and a process that goes beyond the first easy output.
 
And yes, I know AI is a different medium. You’re not holding a pen, a brush, or a piece of marble. But technique still exists and I can tell when there’s real control behind an image and when there isn’t.
 
Then comes beauty: form, composition, perspective, balance and ultimately, the ability to create awe. Something that makes me stop, look, and for a moment, leaves me almost breathless.
 
I’m very set in what I like. Try to change my mind if you want but be careful not to play with fire,I rarely do.
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