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VIRALITY ENGINE

Designer

soegimitro BOOM

Country

Indonesia

category

Conceptual & Fine Art

Prize

Official Selection 2025

Media

InstagramTiktok

Short Description

A post-human specimen shaped by algorithmic desire.
This figure no longer exists as a human body, but as a system optimized for attention. The brain is exposed, illuminated by the word “VIRAL”, transforming thought into signal and identity into data. Flesh dissolves into circuitry, screens, and mechanical pathways—evidence of a mind rewritten by metrics, feeds, and endless validation loops.
This work examines virality not as success, but as a biological mutation: a new instinct engineered by platforms, where consciousness glows only when it is seen.

Prompt Logic

This piece was created as a conceptual exploration of how digital platforms reshape human behavior at a neurological level. Rather than depicting technology as an external tool, the work visualizes virality as an internal organ—something that grows inside the brain and dictates survival.
The transparent skull reveals a mind engineered for visibility, while the body fragments into mechanical systems, suggesting the erosion of personal identity under constant exposure, metrics, and validation.
By presenting the figure as a museum-like specimen, the work invites viewers to observe—not admire—the transformation. It asks a simple question: when attention becomes currency, what part of the human remains untouched?

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