
BRUTALIST
Designer
Thomas-Armin Mathes
Country
Germany
category
Fashion
Prize
Official Selection 2026
Short Description
BRUTALIST is a fashion series that translates the visual language of Brutalist architecture into wearable form.
Using raw geometry, mass, repetition and structural tension, the body becomes a site for sculptural construction. The work explores clothing not as decoration, but as architecture: protective, imposing and intimate at once.
Prompt Logic
BRUTALIST began with the idea of translating architectural thinking directly onto the human body. I was interested in the raw physicality of Brutalist architecture — its weight, repetition, uncompromising geometry and unapologetic material presence — and in asking how those qualities might become wearable.
Rather than treating fashion as surface styling, I approached the series as a form of spatial construction. The garments and body extensions were developed as if they were fragments of buildings: modular, tectonic, stacked, protruding, protective. The body became both structure and carrier, a place where architecture, sculpture and fashion intersect.
My professional background in hairstyling strongly informs the way I think about silhouette, contour and proportion. Even when hair is not the central visible element, the underlying approach remains the same: form is never simply decorative, it shapes identity and perception. In that sense, BRUTALIST continues my broader interest in the body as a site of constructed presence.
The series evolved through an extended process of testing how far reduction and severity could be pushed without losing elegance. I worked toward a monochrome visual language that would emphasise mass, surface and light, while avoiding unnecessary distraction. One of the key challenges was achieving images that feel both monumental and wearable — not costume, not pure sculpture, but something convincingly in between.
The result is a series of fictional fashion portraits in which clothing behaves like architecture and architecture behaves like a second skin. BRUTALIST is less about illustrating a style than about proposing a condition: the body inhabiting form, and form inhabiting the body.
Process
The prompt logic for BRUTALIST was built around the idea of “wearable architecture.” I combined terms associated with Brutalist architecture — such as monolithic, raw, geometric, modular, tectonic, sculptural, concrete-like, repetitive, imposing — with fashion-oriented directions related to silhouette, editorial framing, materiality and body presence.
The visual goal was not to depict literal buildings, but to translate architectural principles into garments, body structures and protective extensions. Prompts were therefore shaped to generate forms that feel constructed rather than styled: sharp planes, stacked volumes, rigid protrusions, block-like accessories and surfaces that suggest weight and structure.
I also worked with a restrained visual language: black-and-white or near-monochrome tonality, high contrast, strong shadow, minimal background and studio-like precision. This helped focus attention on form, texture and silhouette, and reinforced the monumental quality of the images.
Across the series, the prompts balanced three elements:
1. architecture as formal inspiration,
2. fashion as the field of presentation,
3. the body as the site where both meet.
The intention was to create images that read as fashion, but carry the psychological and spatial weight of architecture — austere, elegant and slightly confrontational.

