Member of Curatorial Team at FRMWRK.AI
Veronika Pell
Veronika Pell is a multidisciplinary artist who works with generative AI under the name Mindeye, making video art with a strong emphasis on sound, digital image series, and short films, from a position rooted in cinema. She is based in Helsinki, originally from Uzbekistan, and trained in film direction in Moscow before moving into contemporary art and AI-based practice. Mindeye was named to Leonardo. Ai's Top 50 Women in AI Art (2025) and Top 50 Women in AI Filmmaking (2026), and was profiled in Forbes Australia. Her short film "How to Poison Art" won second place in the Arts & Culture category at the Korean International AI Film Festival and was shortlisted for Runway's Gen:48 and AI Academy Awards. Her work has been shown at VIFF, AI Film Fest Amsterdam, and the Sotheby's Institute of Art, among others. She is the co-founder of A Very Creative School, where she teaches Creative AI tools and develops programs that integrate AI directly into artistic thinking and production workflows.
COLLECTIVE
FRMWRK.AIROLE
Member of Curatorial TeamCOUNCIL
AIMA Council Award
Selection Approach
I’m drawn to work that feels like it has a person behind it. Something specific in the idea or the image that makes me curious about who made it and how they got there.
I also look for a connection to the time we live in. It can be in the subject or simply in the visual language. I want to feel that the person making the work is paying attention to the world around them.
I like being surprised, as long as the surprise feels intentional. With AI especially, I’m interested in seeing what someone can make the tool do beyond the visual language we already know so well.
And in the end, I tend to choose the work that makes me stop and look again.